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All about the positive
Not a fan of the Google-autocomplete approach to this campaign, but I do like the message.
i absolutely love this. for years axe has been a symbol of the pinnacle of hypermasculinity and now they’re calling it out? axe youre doing amazing sweetie
The thing about Axe’s about-face on this stuff that makes me feel hopeful is: they’re a mercenary mega-corp. THEY THINK THIS WILL MAKE THEM SELL BETTER. Their analysis of our current culture is that this will be more win than lose, financially. That’s fucking amazing.
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